Video is about creating value. It is a key link on how people will perceive a company / brand or an organization. Planning a good story and editing a video to tell that story has many ways of making sense It may be something significant, or a special moment for somebody or some organization. Good [...]
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Archive | November, 2008
The Ethics of Value
November 9, 2008
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A concept I’ve taken years to learn from one of my teachers in life is: Take heed what you hear Take heed how you hear It is not the content, but how you process it. Whatever value you place on what you hear, will determine it’s power, influence and impact in your life. [...]
Read moreThe Great Pitch
November 8, 2008
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A great deal of winning at pitching is about getting it right beforehand Understanding the audience Thinking through a clear position Writing a pitch which has clarity and a big idea How you pace and shape the presentation How you deal with questions The use of humour Remember: When someone asks you [...]
Read morePitch (pit-sch)
November 5, 2008
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Origin, history and sense-development To set in place To place or locate oneself To take up position To set in order To persuade in order to win To fix the value Why it matters? Life is not a pattern of gradually evolving improvement. It is a long, fallow patches punctuated by moments of crucial [...]
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