DDP: Design Distinction vs Perspective

Reaction vs Interaction. How do we as designers break down content and make it a interactive and reactive experience?

 Being interactive is making it “attractive” yet simple to use through interfaces. This is done with so many companies like blogger or wordpress. Even in websites, nowadays, there are companies that does templates and design custom made websites that allow users to buy or try out on their own. This makes it a helpful way for beginners that want professional layout that enhance interactivity with the users.

 The harder part is to have a “Reaction” to that design or content. Design ignites changes to a certain extend. To have a sustainable content, we have to think and develop more about that content with the help of design. But we cannot have a good design without 1st making a difference from the inside, which is the perspective of the content.

In his principle for interactive viewing, G Kress & Theo van Leeuwen (2006, p.251) states that in principle, viewers choose to decide for themselves whether a close up or from a distance, frontal or from an oblique angle. Thus, we as content creators, are able to decide the angles and how the views are positioned, but we have restrictions to which how each viewer’s perspective of the issues and content. Whichever the case, a reaction is evoke, and that brings the content to a new level.

In most of such document designs, reaction is quite immediate. The human eyes may take 2-3 secs to process the info, but will probably have a 30 secs attention span before the mind decides to move on. Thus, both design and content must have a strong connection and key elements to capture attention within those few seconds to make the document a success. In Putnis, P & Petelin (R 1996, p.241) list a whole outline of document design distinctions:

* Who are our readers?

* What are their needs?

* How will they access the information?

* How will they react?

* How typography and design reflect and develop the meanings of contents.

* How to describe, represent and provide meaningful context to assist readers.

* How to gain and sustain the interest of the readers by adding memorable info and connotative meanings.

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