DDP: Designing Designs for Public

It is more important than ever that creatives with skills to capture the public’s attention need to communicate effectively across a wide range of media. As societies adapt and blend multiple media in a global world, public spaces become a platform for interactions and thus connecting cultures.

 In Parker (RC 1990, p.7) suggest that we should communicate through design rather than using it as a decoration. Designs should enable readers to quickly and easily understand the message. He stresses that the rule is to strive for cohesiveness between appearance and content (Parker, RC 1990, p.7).

 Designing for the public has to have clarity, organization and simplicity. A good design must be proportionate and is effective in using graphics to guide the reader through each design.

One of the big challenges in designing for public spaces is the ability to have variety and consistency. Contrast provides dynamic interest (Parker, RC 1990, p.12) and it enhances the communicating power of designs within publications.

 Finally, in designing for the public spaces, details is very important. All of success depends on the level of details.


A public space can be a train station, a park, a sidewalk or in the internet or cyber space. These are reflections and recollections of how we exist within the world.

 To be successful in design, I believe we must first know the culture of public spaces.


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