DDP: Desired Design Process

A friend of mine was chatting today and something caught my attention. The essence of that conversation goes like this…  “If art can effectively communicate emotions, capture attention, make someone laugh or cry, you have succeed…”

 I was reminded in my reading of Robert L Peters, 2006 p.30, of Communication Arts periodical stating that ‘Design is a key link in the value chain and it is about creating quality of life.”

That should be every designer’s desire with publications. Kress, G 1997 states that visualisation has a purpose in tansformation and affects values within cultures. Visuals have a way to represent, remake and reshape experiences.

 That process of designing comes with a designer’s desire to engage culture and have people relating to the messages or representations within the design document.

To touch the emotions is about having recollections, reordering, reconstitution and recontruction of past events (Kress, G 1997, p.69).

Memory

 Designs that touch the emotions will have a longer lasting impression. They will be successful as these messages and visual representations remain very much in a person’s experiences and memories.

 This is what we call … “kodak moments”.

Advertisements

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: