Archive | November, 2007

What will our future be?

The Bali bombing which occurred on October 12, 2002 was the deadliest act of terrorism in Indonesia where 202 lives were lost; 88 of them Australians. In this essay, we will consider Deegan’s arguments on the issue of joining the fight against terror, against the Prime Minister’s reply to him. Deegan states that by joining […]

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Free Speech has Liberals Tongue-tied

As Janet Albrechtsen described (2005) in her article, “Free speech has liberals tongue-tied,” her article clearly shows her stance on the issue of free speech and how it has caused an unlikely reaction from some of the world’s most firm advocates of free speech—the democrats. By citing the example of the major uproar in the […]

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U.S. Media

Do U.S. media flows into Singapore endanger the governments “nation-building” effort by threatening Singapore’s national identity?    Everyday, people around the world come into contact with various forms of media information, such as television commercials, print advertisements, the Internet, newspapers, magazines, etc. Whether we are consciously aware of it or not, many of these media channels […]

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Creative Ads

    William “Bill” Bernbach, an advertising pioneer once said “Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.” (Bernbach, Sawyer, 2004, p.126)  This creative ad campaign brought about by Shell involves the use of […]

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Sin City

Ever wonder if Singapore will one day become a “Sin” City? I doubt so… but anything can happen… I mean, there’s IRs and F1s that will spring out within the next few years… Anything can take place. I had a life changing time in A-Mei’s concert which I saw how she connected with the full […]

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Miracle Building

Just completed a  fund raising video… I’m begining to realise the importance of taking creative people who have the skills to capture the public’s attention and communicate effectively through different media and genre to make it happen. Sometimes I do wonder how much will it take to create a culture… somehow I know that making […]

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What’s Building?

Is it more than just a built environment? An industry? A place where people meet? A heighten awareness of society? Green and environmentally friendly? Look around us. In Singapore, buildings are everywhere. So what makes one different from another? This is what the Arise & Build Video is about. I was asked to script, produced […]

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Emerge Youth Conference Promo

5 years ago, I was asked to produce and edit a video trailer to help promote a youth event. It was a exciting to come out with concepts. Since then, every year has been a very good excercise for me to try out new ways of producing and editing.   All videos were done in the Avid […]

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BRAND new day

Well, since I’ve completed my Design, Document and Publication module for my Communication & Media Management bacholars degree course, I might as well continue to blog and write… It is a BRAND new day :) and that’s right… A Brand New Day means a lot of different things for different people. For some, it is a […]

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