30

The evolution of the last thirty years was fast and furious. What has changed? Everything! I was five. My home in the east was a 3 bed room apartment where I shared a little room with my brother (15yrs old), my first sister (14yrs old) and second sister (11yrs old).

Atari became my first computer with Pac man and Harrier jump-jet as my favorite games. On evenings, my family would watch Dallas, T.J. Hooker and Star Trek. Star Wars Episode V: The Empire Strikes Back was just released, Raiders of the Lost Ark took centre stage 1 year later… E.T. phoned home a years later, followed by Star Wars Eposode VI: Return of the Jedi.

In that era – VHS was king and Sony Walkman ruled the universe… only real thing I knew about space was the Halley’s Comet and others were piece together by what I see in Star Trek, Star Wars and Back to the Future.

Fast forward 30 years. Who knew we would all become multi-taskers who are connected to technology every waking moment. Virtually transformed into slaves of iPhones, WiFi, Facebook, Flickr, Google, Twitter, Photoshop, eBay, iTunes, YouTube. Innovations like VCRs pager and fax machines are obsolete.

There is a sense of nobility in the old days. There was a sense of magic in what designers, producers and artist did. We’ve seen a massive sophistication and awareness in design, photography, illustration, advertising, technology and styles.

Globalization is growing so rapidly that niche is a lost word. What matters most in the future is going to be the things that we didn’t do. Just as Mark Twain’s words “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.”

Most of today’s advertising and design tries to make meaning and help us feel connected. There is a sense of belonging to a greater club or tribe or brand. But in the future, these are no longer driven by media but rather by the vocal consumers – anyone who has a keyboard, iPhone or iPad mobile device.

Widgets and apps will rule our lives and Siri gives us greater user experience. Going mobile with location-based services is making a difference. There’s going to be more integration, intersection and interaction of the virtual & real world. Perhaps everyone will own an app store one day. Perhaps one day I can tell a story of 30 years in 30 days… or perhaps 30 minutes or 30 seconds or 30 words…

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